5 Reasons That You Should Invest In A Custom CRM Application

Customers are the lifeline of any business and the main focus is to keep them satisfied all the time. There is a direct relationship between customer loyalty and business revenue, which is the reason that Customer Relationship Management (CRM) has become one of the core business functions today.

No wonder, a majority of successful businesses are relying on CRM systems and applications. Now the key question is whether to avail CodeIgniter Customization Services for this purpose or rely on one of the ready-made CRMs (such as SAP, Salesforce, and Oracle) that are available in the market.

Experts recommend the light-weight, customized options because they have a series of benefits over standard products.

Let's explore these benefits that make a custom application a smart business investment:

1. They are tailored to match your needs
If you are looking to empower your business with a CRM, you will need to invest in Codeigniter Web Development Company. The application is basically a database that stores all the information related to the customers. The information can be used to gain insights as well as serve the customers according to their expectations. Since the business needs and customer expectations are unique for all organizations, it is better to pick a custom solution that matches. For instance, it will be futile to have a complex CRM application if your needs are only basic. Such solutions can increase your expenses and complexities in terms of application cost and employee training. Therefore, tailored solutions always make a better investment for businesses.

2. They integrate well with existing systems and operations
A custom CRM system usually integrates well with the existing systems and operations of the business because it is designed keeping the organization's setup in mind. Such an application enables the automation of customer management, in addition to other operations such as sales and technical support. In this way, it is capable of driving efficiency in the day-to-day operations as well as enhancing the productivity within the organization.

3. They offer unmatched flexibility
Unlike an off-the-shelf CRM application, a custom-built one offers unmatched flexibility to align with the ever-changing business environment. As the business grows, there may be a need for implementing some new features into the solution while some of them may become redundant. Adding a new feature or getting rid of an existing one may be a challenge in case of a ready-made CRM application. On the other hand, you can opt for Zend development to avail a custom solution to get a flexible option that is easy to mold according to your changing needs.

4. They ensure data security
The open-source CRM solutions that are widely available may seem attractive from the pricing perspective but they may not be as secure as you want them to be. The extensions in a majority of out-of-box CRMs are crafted using third-party plugins, which may make them vulnerable if the plugins are compromised. This issue can be addressed with tailored applications that are built while paying extra attention to the security requirements of the business.

5. They can be cost-effective
Most of the enterprise-grade, ready-made CRMs are priced on the per-user model, which may not match the organization's needs in reality. Most of the businesses have a large number of salespeople who need to access the CRM on a daily basis, while other departments may require only occasional access. In this scenario, the business may have to pay much more than for what they are using. A custom-built CRM, however, offers them complete control over the number of users to be included for usage, at no extra cost.

Conclusion

Seeing the extensive benefits of custom-built CRM applications, it comes as no surprise that their demand is consistently growing. Businesses, however, need to ensure that they choose the best framework that is capable of handling the complexities of such an application.  Zend serves as an effective framework for building feature-rich and powerful database applications for businesses. It is advisable to hire codeigniter developer for building a CRM solution for your business. An expert professional can use the features of this advanced framework to build an application that adds value to your business.